我暂时还没有搜到相关的“波折”,但相关新闻(1996年)倒是不少。
下面是一则新闻,算是背景交待吧。
SEEKING to win back younger consumers who have switched from Diet Coke to other beverages, the Coca-Cola Company will spend an estimated $30 million on an elaborate campaign centered on the hit sitcom "Friends."
The "watch and win" campaign, which includes promotions on the Internet and college campuses, will be the first to feature all six principal cast members of "Friends." Their ad careers have surged with the rising ratings of the series.
完整文章在这里
http://query.nytimes.com/gst/ful ... 2A35752C0A960958260
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本帖最后由 FisherD 于 2008-9-26 23:53 编辑 ]